1. I help organizations make sense of things, and then move.

That’s the simplest way to describe what I do. Whether it’s shaping strategy, aligning leadership, making data useful, or crafting a story that actually lands, I help organizations figure things out and follow through.

I’ve worked across industries, sectors, and disciplines, from telecom to FMCG, public policy to QSR. Today, I lead the Insights and Analytics Hub for Colgate-Palmolive APAC, building enterprise analytics and consumer insight capabilities across markets. Before this, I led development strategy, strategy consulting, and enterprise data at McDonald’s Philippines, working on everything from long-term planning to pricing models and transformation programs. Some days it’s macro thinking. Some days it’s rolling up sleeves and fixing the deck. Both matter.

2. I work at the intersection of systems and stories.

I’ve always been drawn to how things connect: ideas, people, silos, functions, and org charts that don’t quite speak to each other. My work has spanned digital, public affairs, research, and the classroom. And whether I’m writing a policy paper or helping executives build a roadmap, I try to bring both structure and soul to the work.

The best ideas are the ones that land. I care about making strategy useful, not just smart.

3. I still believe in doing work that matters.

Maybe it’s unfashionable, but I hold on to the idea that work can still help. That good thinking can make things clearer, fairer, better. I teach because I want to pass that on. I say yes to projects without a playbook. I try to stay curious about the world, especially when it’s messy.

Titles and org charts aside, I’m here to do work that is grounded, thoughtful, and generous. That’s the aim, anyway.