Communicator. Educator. Aspiring Economist.

I am a 37-year-old communications and strategy practitioner with over 15 years of industry experience in the private and non-profit sectors. I enjoy seizing challenging opportunities for the company to grow through strategic and execution excellence, bringing an exciting blend of creativity, rigour, and curiosity to solve problems and seize opportunities. Getting even the most difficult things done and seeing teams succeed gives me a great sense of purpose as a leader.

I am a “full-stack” commercial talent with a particular interest in driving growth in all dimensions.

What I Do

Integrated Marketing and Corporate Branding

Commercial Strategy

Principal and Stakeholder Management

Digital Transformation and CX


Transformative Experiences

National Communications Head at Eleksyon 2022 Koalisyon
Lead the overall marketing of a non-partisan coalition focused solely on registering 7 million additional voters for the national and local elections in 2022. Boost awareness and affinity on a shoestring.

Senior Consultant at the Senate of the Philippines
Build digital as a core organisational competency across functions. Provide thought leadership on digital excellence especially in a time of misinformation, disinformation and mobility constraints.

Chief Digital Officer at Hemisphere Leo Burnett
Turn around the digital and CRM business by first slowing down profit decline through a multifaceted transformation of people, process, product, and platforms.

Download my 2021 résumé here.