Succulence here, there, and everywhere.

We’re looking for a REGIONAL COMMUNITY MANAGER for a technology brand

Job Purpose:
The Community Manager is responsible for ensuring active and engaged social communities (i.e. Facebook, Twitter, YouTube, Google+, Tumblr, etc.) by creating and managing editorial content calendars, monitoring online conversations and participating in those conversations to build product visibility and support brand awareness and engagement at local market level.

Primary Responsibilities:
Create and manage content for social media conversations and activities
• Post content for feeds and discussion-starter topics including writing Facebook Status Updates, Tweets, Blog posts, etc. in alignment with global/local SM strategy
• Manage page/channel daily operations, including themes/skin/layout changes when appropriate.
• Maintain editorial calendars and work with directors for proper approvals
• Adhere to the standard practices guide for social channel responsibilities and guidelines
Build community strategy within local market
• Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about brand’s products and promotions/campaigns
• Cultivate a social presence and activate community groups for the brand’s product divisions
• Review and respond to user generated comments in order to foster a positive community and add value to the users experience as outlined in the schedule
• Enforce Social Media Guidelines as defined by global/local social media strategy
• Monitor conversations and user generated comments and escalate to internal and client stakeholders as necessary

Analytical Reports

• May be required to pull and interpret data based on analytics reports. If required, the following tasks would be fulfilled by the role
o Provide regular reports during campaign/promotions to highlight key findings from social media forums, key areas reported include:
• Activity on Pages/channel management
• Community activity (fans, posts, comments, conversation topics, etc)
• Moderation actions (posts/comments/content removal/banning)
• Trends
• Issues and escalation performed
• Content opportunities

Qualifications:
• Proven experience managing social media platforms or communities for brands with an undergraduate degree, preferably with specialty in communications, marketing, public relations, or journalism

Important Considerations/Requirements:
• Digitally savvy and actively participates in wide variety of social media activities
• Understand popular social networks including design, functionality and users
• Affinity and passion for technology
• Excellent writing skills
• Superior communication skills
• Attention to detail
• Appreciative of creative product
• Self-starter
• Culturally sensitive
• Level of maturity required

Interested parties may send me their CV at pao.pena@ph.leoburnett.com Cheers!

Hooray for opportunities!

(Social Media) Distribution Manager

Job Purpose:
The Distribution Manager will be responsible for the design and creation of social media activation programs and strategies to maximize online engagement around the brand’s divisions, campaigns and promotions at the local level. This position will partner with the Community Manager but will interface with the local client, regional team and the Global Social Media Center headquartered in New York.

Primary Responsibilities:

Manage local social strategy and program design

• Understand the community and design programs, thought leadership for creating strategic marketing/communication plans across social media landscape
• Manage localization of global content into a strategic feed for production and integrations in local partner channels
• Collaborate with the project team to identify strategies, solutions and insight from content generated in social media on daily basis that drive traffic and grow number of fans/followers
• Identify what is working, what is not and create programs to adjust strategy to engage consumers in social media platforms
• Create and manage the local editorial calendar and ensure global/local content is pushed out, quality and timelines are met

Concepting & Executing Paid/Owned/Earned media programs
• Establish, maintain and leverage relationships with local bloggers & influencers,
• Understand online media landscape, identify target consumer lifestyles & create partnerships with relevant websites
• Understand the myriad of new web properties and distribution platforms
• Understand the ‘value exchange’ process by which earned partnerships are negotiated around
• Interface between Global Social Media Center, Social Media Director and other key stakeholders within the LB and brand organization

Qualifications:
• Manage page/channel daily operations, including themes/skin/layout changes when appropriate.
Important Considerations/Requirements:
• Ability to leverage existing media relationships to generate earned impressions & engagements
• Digitally savvy and actively participates in wide variety of social media activities
• Understand popular social networks including design, functionality and users
• Affinity and passion for technology
• Superior communication and presentation skills
• Attention to detail
• Appreciative of creative product
• Culturally sensitive
• LANGUAGE NOTE* Candidate must be fluent in English and local language(s)
• Level of maturity required
• Passionate leader who values and fosters collaborative, cohesive teams

Interested parties may contact me here or pao.pena@ph.leoburnett.com.