Filed under personal

Happy birthday, #MargotTorres!

I seldom discover people whose career and passions I would like to somehow live, emulate, and become. One of the great opportunities that came to me this year is when I met Margot Torres, VP Marketing of McDonald’s Philippines, as a client.

First heard of Margot through Minette; it turns out they’re very good friends from their Unilever days (not sure if their friendship dates back from the Ateneo). Minette always has good words for Margot and I wondered then if I would meet her in the future.

Immediately as I took my post at Leo Burnett, I got excited at the prospect of servicing Margot’s account because based on what I’ve heard from people, she is a great client you could learn lots from. I know I have much to learn from her: never worked in Unilever (and I never pictured myself there), did hardcore brand management twice but both in a start up environment (which I hope doesn’t make me just a start-up kind of Career Joe)… and besides, McDonald’s is a staple at Colt, so much to learn about the brand we eat after our wine nights!

It has just been months since I started working on the McDonald’s account but I know Margot and I are on an exciting road to making digital big, compelling and memorable for the brand. I have much to say about digital for McDonald’s and it’s just even more exciting when I look at how Margot adds value to that. She always says she’s also learning a lot about digital, I would say, there’s also a lot I’m beginning to learn more of because of her.

Happy birthday, Margot! :-) margottorres.com is my team’s gift for you together with the hashtags from your friends, colleagues, and loved ones! A marketing icon like you deserves her own .com and more!

Moved to WP!

I know it’s long overdue, but it seems that this blogger is back!

Took me a while to figure out all the necessary steps to map out my new blog to my domain, but yes, finally did it.

Thanks to Franky for helping me out, too!

What I could have been

Last Friday night, one of my clients (who now has become one of my favorites) asked me what’s my secret to how fast my career has leveled up. Indeed, I would like to think that my career has leveled up fast, maybe even a bit faster than my contemporaries’ careers have been. Was it conscious on my part? Or was it all meant to happen?

There are three things I always tell my team (now and from the past) that work for people in fast-paced, stressful work situations:

  1. Have a vision for yourself.
  2. Persevere.
  3. Know how to live by the day.

That list, I reckon, does not answer my client’s question. I realised last Friday night, as I was talking to him, that I have a list of ‘values’ more fundamental that the ones on that list above. I’ve been doing or believing in things for quite a while now without realising that I have created a practical list of things that might have helped me accelerate my career. Three things, but the 3rd is more personal than the first two.

  • Hardwork or working smart (whichever you believe in) is about 70% of the job. A good 30% is about projection… projecting yourself in the position you want to have in the future not just in what you currently have. As a going rule, I always try to project myself in the position of my boss or the one interviewing me. During a job interview or a profiling ‘dinner’ I try to figure out if I would like to become the person who is interviewing me. If I don’t see myself in his position or becoming like him/her, I would most likely not accept the offer nor explore any further. Projection also requires that one looks, acts, sounds, and works like someone who could be higher than where I currently am. I think this is what gets bosses or management pay some attention to one’s potential.
  • Know when to move on. I always make it a point that the team I build is a team that I will train to manage on their own. One of the clearest signs that it is time to ‘move on’ is when I see the key people I trained have already learnt to manage themselves, their teams, the business or processes. It is my dream to see people move up, and I reckon bosses who overstay in their roles is one of the major reasons why people don’t move up. I’d rather move up elsewhere myself than keep my people on the same level holding up their further potential to grow.
  • The third value is actually not a thing nor a value but a person. Since I started working, I’ve always dedicated my career to my mother who raised me on her own since I was eight years old. Constantly thrusting myself forward was not solely because I wanted to make her proud. Sure, I want to make her proud, but I certainly wanted other people to be proud, not of me, but of her. Really, I don’t care so much about making myself proud (of myself), but I like it when people are proud of my Mum.

While watching Jr Masterchef Philippine Edition, I realised that my career could have been so different though. I could have been a chef. Or a stage director. Or I might have gotten into film. I wouldn’t be in advertising nor in marketing if only I have discovered my passions earlier on. My motivation when I got into college was to make money fast. I didn’t know cooking or oenology would be something remotely interesting for me later on. Are these regrets? Far from it. I enjoy every bit of my success (together with my challenges!) today and do not regret any of my choices in the past. Somehow destiny led me to where I am today. So that’s good.

Maybe I should consider studying again and try to make ‘what I could have been’ happen somehow. Now, the only question to answer is when.

The last blog post

I was looking at my site’s installed feeds earlier and noticed that Sebinomics (a new media and music kind of blog) already closed his blog, I don’t know when, but all I could see on my feed was ‘Last blog post.’ I clicked it which unfortunately got me nowhere since he has already switched his blog to private.

So I thought maybe Google kept a cache of that last blog post so I searched for it using his post title. But Google knows where to bring my attention to. The top search result was entitled the ‘Last post’ which was a dying guy’s last post on his blog, posthumously posted by his family and friends.

His post about the life and death, about his ‘best friend’ and family, and the afterlife is outstandingly positive despite the fear of the ‘process of dying.’

What moved me most is the last paragraph of the post:

A wondrous place

The world, indeed the whole universe, is a beautiful, astonishing, wondrous place. There is always more to find out. I don’t look back and regret anything, and I hope my family can find a way to do the same.

What is true is that I loved them. Lauren and Marina, as you mature and become yourselves over the years, know that I loved you and did my best to be a good father.

Airdrie, you were my best friend and my closest connection. I don’t know what we’d have been like without each other, but I think the world would be a poorer place. I loved you deeply, I loved you, I loved you, I loved you.

This is a post of a fulfilled man. He might not have lived long enough to see the fruits of his love, but the lives he left are certainly blessed to have had him in theirs.

His views about life and death are simple, so simple you could say that in the face of death and accepting it fully gives one a sense of wisdom that cannot be learnt simply by just living. That kind of wisdom you gain only by fully accepting the inevitable fact of death.

This or that?

This

or this

for Christmas?

This blogger has ceased to write anything important.

I have not written anything to build my very own domain and for that I think I am a bad writer or ‘webmaster.’ This domain has been with me for years now but I have been using it only to access my mail as hosted on Google Apps which I find very useful nonetheless.

I used to blog a lot. I guess I had so much use for it when social networking was not yet in vogue as much as it is today and a few years back. I blogged back when there were no bigwigs in the space, when there were no ‘influencers’ yet, when blogging was a purist’s way of expressing one’s opinion without getting commissioned or set up to do so by brands or by some other hidden agenda lurking around.

I guess I was a travel slash expat blogger then when I was still based in Saigon. I kept a journal of all my new experiences from restaurants, tourist destinations, shopping finds that were unique to Saigon. At some point, my posts became a great source of information for those who wanted to travel to Vietnam and to see it from an expat’s perspective.

New ways to keep in touch with other expressing friends and family changed when Facebook came. Friendster was largely useless because it bred all sorts of rubbish from rubbish friend-add mania to useless posts. But Facebook kind of made blogging passé for me. So with that my blog died a natural death.

I miss blogging though. With Facebook, Twitter, Foursquare and all other quirky ways to share with the rest of the world are, while interesting, are ‘guided’ ways to express oneself. All these channels prescribes a certain format, limits what file types can be used, and even assumes that your ‘share’ has an audience. While all that, like I said, is interesting, I think blogging still owns the power to truly express oneself through words that can’t quite be captured in 140 characters, or through suggested formats that Facebook, Instagr.am and others require.

While I would never be an influencer in the ‘blogosphere,’ (influencers and blogosphere are words I find funny) I think there’s merit to finally getting my writing act together. I need it back so I could write down my thoughts as though I do not have an audience. It’s a kind of stress ball that just dumbly absorbs all my thoughts that my other spaces couldn’t quite handle well.

Maybe it’s time to give blogging a chance. Not for others, but for myself to finally get my ‘word’ out even though I always assume that nobody bothers to read rubbish, random thoughts of a random guy who killed his blogging years ago and has never managed his own website well despite being in an industry that advocates the use of it. Well, time is the enemy here but that’s easy. One way or another, we could fake time. Time is always the lamest but easiest escape from the ‘need to catch up with some writing.’

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