Leo Burnett Manila ISO of Regional Community Manager

We’re looking for a REGIONAL COMMUNITY MANAGER for a technology brand

Job Purpose:
The Community Manager is responsible for ensuring active and engaged social communities (i.e. Facebook, Twitter, YouTube, Google+, Tumblr, etc.) by creating and managing editorial content calendars, monitoring online conversations and participating in those conversations to build product visibility and support brand awareness and engagement at local market level.

Primary Responsibilities:
Create and manage content for social media conversations and activities
• Post content for feeds and discussion-starter topics including writing Facebook Status Updates, Tweets, Blog posts, etc. in alignment with global/local SM strategy
• Manage page/channel daily operations, including themes/skin/layout changes when appropriate.
• Maintain editorial calendars and work with directors for proper approvals
• Adhere to the standard practices guide for social channel responsibilities and guidelines
Build community strategy within local market
• Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about brand’s products and promotions/campaigns
• Cultivate a social presence and activate community groups for the brand’s product divisions
• Review and respond to user generated comments in order to foster a positive community and add value to the users experience as outlined in the schedule
• Enforce Social Media Guidelines as defined by global/local social media strategy
• Monitor conversations and user generated comments and escalate to internal and client stakeholders as necessary

Analytical Reports

• May be required to pull and interpret data based on analytics reports. If required, the following tasks would be fulfilled by the role
o Provide regular reports during campaign/promotions to highlight key findings from social media forums, key areas reported include:
• Activity on Pages/channel management
• Community activity (fans, posts, comments, conversation topics, etc)
• Moderation actions (posts/comments/content removal/banning)
• Trends
• Issues and escalation performed
• Content opportunities

Qualifications:
• Proven experience managing social media platforms or communities for brands with an undergraduate degree, preferably with specialty in communications, marketing, public relations, or journalism

Important Considerations/Requirements:
• Digitally savvy and actively participates in wide variety of social media activities
• Understand popular social networks including design, functionality and users
• Affinity and passion for technology
• Excellent writing skills
• Superior communication skills
• Attention to detail
• Appreciative of creative product
• Self-starter
• Culturally sensitive
• Level of maturity required

Interested parties may send me their CV at pao.pena@ph.leoburnett.com :) Cheers!

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