I seldom discover people whose career and passions I would like to somehow live, emulate, and become. One of the great opportunities that came to me this year is when I met Margot Torres, VP Marketing of McDonald’s Philippines, as a client.
First heard of Margot through Minette; it turns out they’re very good friends from their Unilever days (not sure if their friendship dates back from the Ateneo). Minette always has good words for Margot and I wondered then if I would meet her in the future.
Immediately as I took my post at Leo Burnett, I got excited at the prospect of servicing Margot’s account because based on what I’ve heard from people, she is a great client you could learn lots from. I know I have much to learn from her: never worked in Unilever (and I never pictured myself there), did hardcore brand management twice but both in a start up environment (which I hope doesn’t make me just a start-up kind of Career Joe)… and besides, McDonald’s is a staple at Colt, so much to learn about the brand we eat after our wine nights!
It has just been months since I started working on the McDonald’s account but I know Margot and I are on an exciting road to making digital big, compelling and memorable for the brand. I have much to say about digital for McDonald’s and it’s just even more exciting when I look at how Margot adds value to that. She always says she’s also learning a lot about digital, I would say, there’s also a lot I’m beginning to learn more of because of her.
Happy birthday, Margot! 
margottorres.com is my team’s gift for you together with the hashtags from your friends, colleagues, and loved ones! A marketing icon like you deserves her own .com and more!
