Our aspiration is to be the world’s best creator of ideas. Bar none. This print ad that is on Adobo Magazine Digital Showcase’s back cover this month and is the first print ad of the agency to push digital. This I consider is a move on my part to officially re-launch LB Arc as a premiere digital and CRM agency in the country.
Once the QR code is scanned, your browser will load the Leo Burnett & Arc Worldwide Philippines website which is going to be launched in full in the coming days.
Maybe people expected to see a ‘more digital’ print ad, like I did when I did a first pass on the material, but I realised that this is consistent to my group’s purpose which is that we exist to make digital and CRM simple, fun and easy.
While I look forward to gaining new business leads through this print ad (somehow an irony for digital), what I am more excited about are the various opportunities for my group to come up with digital experiences that do not just sell or advertise, but also add value to people’s lives.
